Essay on Qualities of a Successful Salesman

College Essay Topics  Good qualities of a salesperson   What makes a successful salesperson  Top qualities for a salesperson  


Salesmanship or qualities of a salesperson

The purpose of all business is to sell and earn profits. They sell a product, service or an idea. To increase sales and boost profits advertisements and sales-persons are there. They are the two aspects of the same coin. A salesman does the same job in person which an advertisement does impersonally. Both are indispensable for success in business and millions and millions of rupees are spent on these heads. Good sales-persons are now as essential as a meaningful and result-oriented advertisement. No businessman, worth his name, can think of doing without them.
A sales-person is like an ambassador and representative of a business and much depends on his or her success. A salesman may remain at the shop or showroom, pay visit to houses or go on a tour from town to town and village to village. However, his purpose and function remain the same. He has to advertise, highlight the qualities of a product and sell the goods of his company. He has to persuade the people to buy his goods. he has to exercise a kind of magic to hypnotize the people to buy. He describes his products or services in such a way that it appeals the buying instinct of the people he comes in contact during his rounds.
A good salesman's purpose is to locate the potential buyers and urge them to buy. The salesmen visit the houses, meet the people, have an encounter with them and try to make them feel the need to buy what they are offering them to sell. He or she is made to feel by them that there is an occasion to grab the opportunity which if once missed would be missed for ever. A sales man has to be persuasive, polite and smart to arouse the interest of the buyers in his products. He has to be a kind of psychologist to create goodwill about his company and its products.
A salesman also helps the buyers to make a choice between many different products. In these days of mass production of consumer goods by many reputed companies, the customer feels confused. He or she may not be able to make a quick and right decision. He suffers from a kind of indecision and hesitation and sometimes may procrastinate the buying. A good salesman has to take full advantage of the situation. He explains, underlines the various qualities of the products he is selling he emphasizes the comparative advantages of buying them then and there or in near future. He believes in beating the iron when it is really hot. He assures the buyer of getting full return for his money. He assures of a very good after-sales service if the product is durable consumer item. But he will not allow the opportunity to slip. He has to use many weapons of strategy to push up the sales and thereby boost the profits of the company. he may use the offer of a discount, a gift a gift hamper, buy now and pay later etc as his weapons.
In order to motivate the people to buy your goods you have to be very professional and use all the tricks found in the book. Salesmanship is both an art and technique. it requires a specialization and aptitude. It should be taught as a subject in schools and colleges. Everybody cannot be a good and successful sales person. it is through the art of salesmanship that even a new product can be a roaring success within no time. Salesman help in building a brand image, reputation and goodwill of a business as nothing else can do. Many companies and their products are today household names because of their very efficient advertisements and salesmanship strategies.
A good and successful salesman is supposed to have many qualities of head and heart. He should be very smart, attractive, alert, hardworking and healthy. He should have a liking for travel, tours, visits and outdoor activates. He should be polite, courteous, persuasive, friendly and sympathetic so that the customer feels at ease while at the shop or the showroom. He should be a good conversationalist and able to reason out things satisfactorily. Pleasing manners are always an asst for a salesman.
Patience and perseverance are other qualities which a good salesman should have in abundance. Patience pays handsomely and perseverance has its own need in salesmanship. A salesman serves the customers with smile and never feels irritated even if a customer does not buy anything at all after being shown many items. A seasoned salesman is a bit of psychologist and tries to exploit the customer's psychology in making him purchase the item. He never admits defeat nor says die. If a customer does not buy now, the salesman feels he would surely the next time. He tries to win over the customers for future purchases. His endeavor is always to satisfy the customers ad create goodwill which pays good dividends in the long run.

A salesman has to be always active and on his toes. Good salesmen and women are great assets to a business. They are professionals and specialized persons in the field of salesmanship. They are paid very handsomely for their labors and are in great demand.

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